How Everyone Can Help Drive Content Marketing Forward
No Comments 381 Deborah Tan

How Everyone Can Help Drive Content Marketing Forward

1 May 2015, 10:44 AM
Deborah Tan ponders over what it means to do content marketing and how doing it well requires a change in mindset in brands, media, and readers.  Recently, the Material World team received a comment from a reader about a perceptible increase in sponsored content on our website. What stung most about her comment was how she has […]
This HR Officer Is A Hero Of SAF!
No Comments 2078 Arts & Events

This HR Officer Is A Hero Of SAF!

30 April 2015, 3:00 PM
As part of the SAF50 celebrations, “Born A Hero” will be featuring amazing women who have supported the Singapore Armed Forces in their own ways. This week, we interview Priya Shahane, Chief HR Officer with Axa Singapore. She shares with us how you can ensure your colleague’s In-Camp Training is as hassle-free for the rest of the ...
Miss Money Says: Use THIS New Website with Caution
No Comments 274 Money

Miss Money Says: Use THIS New Website with Caution

30 April 2015, 10:32 AM
A newly launched portal, compareFIRST, lets consumers quickly compare different life insurance products from different companies. However, our resident money expert Ten Hui Yu says this doesn’t mean you should fire your financial advisor just yet. The Monetary Authority of Singapore (MAS) announced that from April 7, 2015 consumers ...
[Love In Lines] 7 Thoughts Everybody Has When On A Bad Date
No Comments 495 Love In Lines

[Love In Lines] 7 Thoughts Everybody Has When On A Bad Date

29 April 2015, 2:31 PM
… or is it just me? By Vanessa Tai Bad dates. We’ve all been there, right? Dates where you have absolutely nothing in common with the person opposite you, or where he’s being a belligerent drunk, or where you can’t stop thinking about your ex. Unfortunately, bad dates are part and parcel of a singleton’s ...
Create Timeless Memories With Mum
12 Comments 516 Branded Content

Create Timeless Memories With Mum

29 April 2015, 10:52 AM
[Brought to you by Guy Laroche] Do you remember the last time you had a meaningful conversation with your mother? Vanessa Tai recently made a concerted effort to do so, and here’s what she discovered. You know the saying that goes, “Love your parents. We are so busy growing up, we often forget they are also […]
The Most Important Relationship In Your Life
No Comments 1227 Character & Soul

The Most Important Relationship In Your Life

28 April 2015, 3:01 PM
Contributing writer Grace Yeoh digs into a longstanding emotional wound to figure out how to better love the most important person in her life. “Why is it so hard to love you?” is a question I find myself asking too often – mostly, when I’m standing in front of a mirror. Growing up, I was […]
3 Stylish Ways To Dress Up Your Man
No Comments 541 Branded Content

3 Stylish Ways To Dress Up Your Man

28 April 2015, 10:46 AM
[In collaboration with ECCO] ECCO’s Spring/Summer 2015 men’s collection has plenty of stylish options for the fashion-conscious man. Tan Lili gets her boyfriend to model some of the pieces. For someone who’s been writing about women’s lifestyle for nearly a decade, my knowledge of basic style practices is incredibly lacking. In fact ...
Dreams & Confetti Will Help You Be the Hostess With the Mostest
No Comments 299 Arts & Events

Dreams & Confetti Will Help You Be the Hostess With the Mostest

27 April 2015, 3:19 PM
You can stop fretting over where to buy pretty cake stands, tableware, premium partyware, decorations and much more now that Dreams and Confetti has opened at Great World City. The store carries exclusive brands such as Rosanna and Moser Glass, and you can even customise handmade stands with the Jeanette Zeis range of stoneware. ...
Want To Achieve Korean Stars’ Beautiful Skin?
2 Comments 887 Beauty

Want To Achieve Korean Stars’ Beautiful Skin?

27 April 2015, 11:22 AM
The Knightsbridge Clinic recently introduced the innovative HydraShine Regenalift treatment to its suite of aesthetic procedures. Vanessa Tai tries it out. Most people who know me will know that I’m not fussy about makeup – I usually get by with nothing more than eyeliner and a bit of mascara. However, I am very ...
5 Misconceptions Strong People Wrestle With Every Day
No Comments 467 Character & Soul

5 Misconceptions Strong People Wrestle With Every Day

24 April 2015, 3:39 PM
Many articles on the Internet talk about what it means to be a strong person but Deborah Tan believes that the biggest challenge a strong person faces is living up to these unrealistic expectations.  “16 Things Emotionally Strong People Don’t Do”, “20 Things That Mentally Strong People Don’t Do”, ...
Easy Kitchen Tips and Tricks For Time-Strapped Mums
No Comments 325 Food & Entertainment

Easy Kitchen Tips and Tricks For Time-Strapped Mums

24 April 2015, 10:26 AM
Whether you’re a SAHM or working mother, you’re probably on the lookout for ways to make tedious chores, well, less tedious. We ask Nina Winoto, sous chef at Babette to clue us in on some of her kitchen prep secrets. By Denise Li 1. Peeling garlic Put the cloves inside a closed container and shake […]